ROOTS II – MOVIE PREMIERE

Art Direction

Drawing inspiration from traditional motifs and minimalist aesthetics, the branding seamlessly blends cultural richness with contemporary flair. The poster showcases a harmonious fusion of kanji typography, symbolic imagery, and a serene color palette, inviting the audience into the heart of Japanese storytelling. Across diverse platforms, our consistent visual language amplifies the film’s narrative, creating a unique and culturally resonant experience. This case study celebrates the art of capturing Japanese heritage in a visually compelling and evocative cinematic context.