Leea

Art Direction + Branding

Our redesign incorporates a sophisticated logo and a soft, muted color palette to reflect the brand’s commitment to comfort and style. A refined typographic approach communicates modernity and femininity. A consistent visual language across online platforms reinforces the brand’s allure. This case study exemplifies the art of rebranding in elevating intimate apparel, seamlessly blending comfort with contemporary aesthetics for a renewed and empowered consumer experience.